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Low Quality Score – Fight It With Google Ads Script 05Feb, 2019

Low Quality Score – Fight It With Google Ads Script

First let’s understand what quality score actually is. Google uses Quality Score to measure the relevance of your ad. Quality Score is basically a keyword-level metric. It is measured on a scale of 1 to 10. It illustrates how relevant your ad comes across to your user. The important components of Quality Score are: Historical click-through-rate which is also called CTR Keyword relevance particularly to the ad Keyword and ad relevance to the search query put in by the user Landing page quality If you think that low Quality Score keywords are wasting your money, you can make use of Google ad scripts to help you locate them and perform a quick fix. Low Quality Scores are a nuisance for…

How Does The New AdWords Affect You And Your Business? 05Jan, 2019

How Does The New AdWords Affect You And Your Business?

Google effectively intimated that it will do away with the old AdWords interface by the end of 2018. The new Adwords interface has been steadily rolling out to everyone over the past year, and it should be available to everyone by the year-end. According to sources Google said, “The new AdWords will become the exclusive way to manage your accounts by the end of the year, and access to the previous experience will no longer be available.” Apart from that Google added that “all the features you rely on to run your business are available in the new experience.” But what most experts have gathered over a period of time having looked at the new Google AdWords features is that…

Posted in: SEO
How To Perform A Quick Google AdWords Health Check 04Jul, 2018

How To Perform A Quick Google AdWords Health Check

When it comes to extracting better performance from your paid internet search campaigns, it is very important that you consider doing a Google AdWords health check. It is also in your best interests to perform a quick check if you’re skeptical whether or not your AdWords campaign is set up to follow best practices. Do it on a more regular basis if you want a better return on your investment. But How Does The Adwords Health Check REALLY Help You Out? With a regular and thorough AdWords Analysis you can easily cover the following points: Your AdWords strategy which comprises your Ad Campaign and Ad Group structure Targeted demographic and location specific marketing Keywords Quality scores Optimization of landing pages…

Posted in: PPC