According to an independent survey, more than 42% of the adult American population is currently using some sort of on-demand service / mobile shopping app. That is nearly 86.5 million people! If you thought that ensuring a full-fledged shopping experience for your customers during and after the pandemic was going to be difficult, you probably never thought about investing in a strong and reliable E-Commerce application. Know What It Can Do For You!
Why Thousands Of Retail Store Owners Are Converting Their Existing Website into E-commerce App
1. Reach Your Target ROI
The number of mobile users around the world continues to increase at a rapid rate. Your users are spending 90% of their screen time on mobile devices. Whether you are in a restaurant business or run a local grocery dealership, having a customized and highly responsive online shopping app is going to help you achieve your target return on investment figure very easily and efficiently.
2. Acquire More Investors
A lot of startup businesses and physical stores are moving on to digital/online platforms because they are looking for growth and expansion. Having a personalized and fully functional eCommerce platform / mobile app convinces investors that yours is a great investment avenue that will drive more business in the future as well. Therefore, acquiring more and new investors becomes easy for your brand.
3. Discover More And New Business Prospects
Online shopping applications / on-demand service apps also open more ways to discover wider prospects for your business. A mobile application that is robust enough and in the reach of your target market makes it possible for you to deliver specific products to segmented customer groups. You can make your services and products more customer-centric and efficient in practically no time.
4. Suitable For All Kinds Of Businesses
Having an eCommerce app or digital selling platform is beneficial for all kinds of businesses. Regardless of what the size of your business is or what sector you belong to, if you have an online shopping app to support your business, you can expand it fast all the while maintaining your profit margins.
5. Gain A Competitive Edge Over Your Competitors
Investing in a customized and feature-loaded mobile application is going to give you the opportunity to scale it according to your needs and as per the demands of your customers. You will be able to cope up with frequently changing market situations and meet the ever-evolving demands of your customers beating your competitors at it.
6. Reach A Wider Audience
Expanding your business to a segment of the market that frequently uses digital platforms for shopping will become possible for you. You will be able to move on from traditional shoppers to millennial shoppers easily. Remember, the younger audience is going to be more open to using advanced and user-friendly mobile applications, thereby expanding your reach.
7. Get Access To Valuable Customer Data
What happens when you gain access to valuable customer data? You get to know their tastes and preferences. You can understand their purchase habits better. All in all, you can do the following
- Plan your forthcoming business strategies based on customer insights.
- Create customized products and services for specific target markets.
- Create and use personalized email marketing tactics to promote your products and services.
- Stay in touch with your customers by regularly informing them about any upcoming sales and offers.
- Communicate with your target market and heed to their pain points regularly.
- Offer solutions and build a strong bond with them that will turn into a long-lasting relationship.
8. Exceed Customer Expectations
Your customers expect you to stay technologically updated and on top of the latest trends in the market. They want you to be fast and reliable all the time. Having a robust and responsive mobile application lets you do that by enabling you to develop stable relationships with your loyalists and create new ones with your prospects. This will create an image of your business that speaks “modernity” and “evolution” of your brand at the same time.
9. Convenient To Use
This is an absolute no-brainer. The mobile application you are investing in should be very convenient and easy to use. Pack in a GPS tracking functionality, link it up with Google Maps, allow it access to the scanner lens app, and provide a voice search feature among many other utilities that you can possibly think of. The app that speaks to your customers and entices them to install it is going to win their hearts hands down.
10. Secure And Easy Way To Get Feedback
A fully customizable and secure app is a great way to get valuable feedback from your loyal users. Built-in feedback system and grievance redressal windows are a few of the features that your customers will highly appreciate. It will help you identify any gaps where your brand/business is lacking and you can work on those aspects to provide your customers with a fantastic end-user experience.
11. Improve Your Efficiency
The majority of high-end mobile applications / business apps are custom-built these days. You can take your business to new heights with just one application that performs diverse functions for your business. Its features are going to complement your working style, assist with your employee functions and help you manage your CRM activities as well.
12. Get High Scalability
Mobile apps are known for a high degree of scalability these days. No matter what amount of resources and processes you are working with, as your business grows you can scale your mobile app depending upon your needs. Custom made applications of today are not just efficient but deliver results with a bare minimum of technical as well as a monetary investment.
13. Security For Your App Data
You should always remember to ask for specialized features that are going to secure your application data. Customizations that are done specifically for your business are going to reinforce data security systems making it an undisputed choice for your customers.
14. Very Easy To Maintain
What if somebody told you that you can get a fully customized mobile app solution with 100% technical support and troubleshooting capabilities always by your side? A mobile platform that offers utility as well as regular security patches and upgrades is very easy to maintain and keeps you technologically relevant for years to come.
15. Improve Your Customer Relationships
Your customers are going to install your app and find reasons to connect with you if they know that their feedback is going to be well received. They will start putting their faith in your products and services and even in your real-time solutions when they know that through your customized app they will get their problems resolved on time. This is also one of the strongest reasons that traditional/physical retail businesses have shifted base from a conventional brick and mortar store to an online marketplace / mobile platform. When you offer value and solutions to your users on the go, strong customer relationships get fostered automatically.
16. Offer Your Customers A Highly Tailored Experience
Looking for a unique way to gain user attention? A personalized and feature-rich mobile app is the solution. You have the opportunity to redefine app functionality by giving your customers a completely tailored experience. Look at Amazon – the convenience and features they offer through their mobile app are absolutely unparalleled and top-notch.
17. Generate More Revenue
If you are able to engage, you are able to earn. Period. The moment your customers are engaged with your interactive and feature-rich mobile app, they have signed up for a purchase. Customized mobile applications that platforms like Majikkart let you create are going to empower your business. The entire idea here is to leverage your brand to such a height that the user would want to connect with the simplicity and functionality that they get with your mobile app. Remember, a rich user experience is always directly proportional to the revenues you are able to earn.
The economy is slowly getting back up on its feet. The worst of the pandemic is almost behind us and despite the new strain that we have discovered off late, life will move on. Businesses will continue to find ways to flourish and grow. Our experienced app developers will continue to serve clients across the globe with high end and top-notch applications. You have every right to be a part of this positive leap forward.
(Founder and Chief Executive Officer at Zapbuild)
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