30Apr, 2020
Plaid & Dwolla – Workings of Two of the Most Popular FinTech Platforms Explained
Plaid is a financial technology company based in San Francisco. The company builds a technology platform, which enables applications to connect with users’ bank accounts. Plaid focuses on enabling consumers and businesses to interact with their bank accounts, check balances, and make payments through financial technology applications. Dwolla is a United States-only e-commerce company that provides an online payment system and mobile payments network. For that we are Using Plaid + Dwolla to authenticate the user, getting account details, getting transaction details for cross-checking the details provided by the user and finally transferring the money. How Plaid works?? By selecting a bank and submitting the bank credentials, we will get ‘public_token’ which is a short-lived token that can be exchanged…
Posted in: API, web development
30Apr, 2020
Augmented Reality – Technology That Closes The Gap Between Virtual & Real
Augmented Reality (AR) let us see the real-life environment in an interactive experience right in front of us. Like trees swaying in the park, dogs chasing balls or kids playing soccer – with a digital augmentation overlaid on it. In other words, you can see the real world topped-up with digital objects. For example, you want to buy a chair, AR can help you to see how different chairs will look in your room and choose the best one. AR is one of the biggest technology trends at this point of time and it’s only going to get bigger, as AR ready smartphones and other devices become more accessible around the world. There are mainly two type of devices to…
Posted in: Mobile App
13Aug, 2019
Understanding Time Complexity Of Algorithms
In Computer Science, the efficiency of any program or algorithm is measured in terms of the Time and Space Complexity of that algorithm. In this article, we will talk about the Time Complexity of the algorithms and have a look at different algorithms with some common time complexities. Time Complexity, in computer science, is measured as the amount of “computational time” it takes to execute the elementary operations/statements that execute in a fixed time. The time complexity is generally denoted by the Big O notation and it is taken as a function of the input of the algorithm. To understand it better, let’s take a look at some programs: long NumberOfHandShakes(int persons_in_the_room) { long handshakes = (persons_in_the_room * (personss_in_the_room -…
10Mar, 2019
What The New Year Brings In – SEO Of 2019
Did you ever think that you would have to do so much just to get noticed among the people who you wish would make a purchase with you or visit your website for their needs? I know right! Welcome to digital marketing. Today search engines are taking the place of word of mouth, personal shopper and product or service reviewer and much more. They are becoming more intelligent than ever before and we are just following their lead. The thing is if you ask any leading online reputation management company in India or any firm that has its hands wet in the waters of online marketing, will tell you how Google has evolved over time. It is now answering more…
05Feb, 2019
Low Quality Score – Fight It With Google Ads Script
First let’s understand what quality score actually is. Google uses Quality Score to measure the relevance of your ad. Quality Score is basically a keyword-level metric. It is measured on a scale of 1 to 10. It illustrates how relevant your ad comes across to your user. The important components of Quality Score are: Historical click-through-rate which is also called CTR Keyword relevance particularly to the ad Keyword and ad relevance to the search query put in by the user Landing page quality If you think that low Quality Score keywords are wasting your money, you can make use of Google ad scripts to help you locate them and perform a quick fix. Low Quality Scores are a nuisance for…
Posted in: Adwords, API, HTML, HTML5, JavaScript, web development
20Jan, 2019
Boost Your Marketing Campaigns With UX Design Principles
User Experience (UX) matters and the design of your website, the email template you pick and the CTA you choose, all are a part of it. They are going to boost or subdue the effect of your marketing campaigns. Today a lot of companies entrust their marketing chores to advanced UX teams with highly skilled professionals onboard in the hopes of creating websites and mobile marketing campaigns that provide the user with the most personalized and intuitive experience. These experts are expected to have: A thorough understanding of fundamental UX design principles Effective tips and tricks up their sleeve that let them know your customer and identify and prioritize their needs and pain points Understanding of the right ways to…
Posted in: Design Patterns, HTML, HTML5, Testing, Web Design, web development
