What is E-Commerce?
E-commerce stands for Electronic Commerce. When we carry on business activities online and provide our customers with goods or services through the internet, electronic devices and mobile technology, it is called e-commerce. All the communication made via these platforms and finalization of the sales, along with all the experiences that lie in between that lead to the final purchase add to the final user experience that a website delivers. An ecommerce website is successful only when it can persuade the user to make a purchase and can achieve the desired conversion numbers.
But how do you make that happen? Agreed that you have a fantastic website that even ranks higher than most of your competitors, but how long can you keep that position without being able to deliver on the design and user experience front? E-commerce systems today comprise a wide array of activities including e-banking, online shopping and commercial operations with e-money, diverse forms of e-marketing and a lot many other things.
What Is The Driving Factor Behind All These Activities? The End User Experience (UX) Of Your Ecommerce Website Design!
Read On To Find Out How It Matters In Today’s Times And Also Discover The Most Basic Yet Paramount UX Design Tips That You Can Use To Lure Your Users To Your Website
1. Homepage Design Tips
These tips are divided into 6 parts for your convenience:
- The first thing that you need to do is tell your visitors exactly who you are and what you do and what your business is all about – because the first thing that they are going to ask you is who you are, what you do and how would they benefit from your site. Be as clear and concise as you can when you convey this to your audience.
- Your home page is all about displaying your company branding and important insignias and logos along with catchy taglines. All of these elements should appear close to one another in your ecommerce website design so that they can have a better impact on your user.
- A good ecommerce web development services provider will understand how an interactive homepage design results in effective communication. Your content is the language you use to speak with your target market and this should reflect in your website. The content on your website should not only be relevant but also ring a bell with the visitor. You are not supposed to mix two or more kinds of content together no matter how many products or divisions you have in your company.
- Don’t go overboard with marketing. Yes, if your homepage has too much of marketing fluff, you are in for a some disappointment. You think that all this including the images you put and the content and the links you use are good for gathering attention but you’re wrong. All they do is make you come across as too needy and the user just runs away from you. Ask your ecommerce development agency to make your homepage as less cluttered as possible and always make it a point to clearly and prominently state what you have to offer. Nobody wants to read content that does nothing but beats about the bush.
- Use good CTAs (we’ll get back to them later in detail). Go for a reputed ecommerce web development services provider that can come up with well designed e-commerce websites and use calls-to-action that are more strategic and well placed for everyone to see easily. They are there to encourage click-through and enhance your conversion rate. When you put a good CTA on your homepage, it will guide your visitors on the most appropriate path and result in a sale in no time.
- Make it mobile-friendly. Have you ever given your mobile website design a consideration? What is the best possible chance that it will perform well across devices and what are the ways that make it more responsive? The more responsive the design of your homepage is, the more it makes your users feel that your website is well optimized. Needless to mention your ecommerce solutions provider should strive to make it look great and function nicely so that it invites more trust from your users.
2. Website Navigation tips
There is no alternative for intuitive navigation. You might get your ecommerce solutions provider to come up with a remarkable website with the most stylish and cool designs. All the high definition breathtaking pictures of your blogs or the places or products that you want to promote, but eventually the success of it will depend on the number of visitors that are actually in awe of them.
The correct way to measure its efficiency is to hire ecommerce developers that can calculate the number of sign-ups, subscriptions and/or complete purchases efficiently. If your users don’t buy from your ecommerce website, your design means nothing. This means you invested in something that is futile and you try day and night to make it work somehow while your stakeholders lose their money. You have to have very clear and highly intuitive website navigation and that will explain to your users the following essential points:
- What the company or brand is all about
- Which page they are at
- Where your menus are
- How fast and easily they can get back to your home page or catalog section
- Where is the search cell and/or the search filters
- How easy it is to view the detailed product information
- How to choose between colour, and size options for the same product
- What are the methods of payment for the purchase
- Ways to get back to the saved items in their list or basket later
- Easy ways to contact the seller
- Viewing the rating and reviews of products and/or services from previous buyers
3. CTA Creation and Placement Tips
Don’t crowd your CTA and that is the first rule of creating your call to action. If you overload your website with product information and CTA buttons no matter how attractive and relevant they are or may seem at the moment, you are going to lose precious traffic.
Some designers may choose to include a little bit of keyword dense product descriptions in their CTA and that could be the game changer in many cases. But do remember, your users wouldn’t really prefer to read massive texts and long paragraphs about the products and services that you offer. It is always better to keep product descriptions as short and concise and yet as understandable as possible for every customer.
Following Are The Ways To Go About It Like A Pro:
- What would your target audience want? You should always know your target audience well and also understand what makes them laugh and annoys them or gets them running away from a webpage for that matter. You can help them do away with their hesitation to order by presenting them with something that really interests them. If your message is crystal clear and conveys your exact thoughts it will create a deeper connection with your target customers and you’ll succeed in keeping them interested.
- Keep your descriptions easily scannable. Whether it is inside a CTA or not, your users will not have the time to read every word on your page, so the best thing to do is create scannable descriptions that have big and clear headings, easily readable subheadings, and bullet points.
- All this will result in the creation of a clear call-to-action (CTAs) that can appeal to your website users to make a purchase or take any specific action that is desired of them.
- These were very elemental yet crucial ecommerce UX design tips that everyone can use. Of course there is so much more that we still have to discover as marketers that can be applied to our online promotion strategies. But for now, make do with these until we return with more trivia to help you lure your users.