05Feb, 2019
Low Quality Score – Fight It With Google Ads Script
First let’s understand what quality score actually is. Google uses Quality Score to measure the relevance of your ad. Quality Score is basically a keyword-level metric. It is measured on a scale of 1 to 10. It illustrates how relevant your ad comes across to your user. The important components of Quality Score are: Historical click-through-rate which is also called CTR Keyword relevance particularly to the ad Keyword and ad relevance to the search query put in by the user Landing page quality If you think that low Quality Score keywords are wasting your money, you can make use of Google ad scripts to help you locate them and perform a quick fix. Low Quality Scores are a nuisance for…
Posted in: Adwords, API, HTML, HTML5, JavaScript, web development
20Jan, 2019
Boost Your Marketing Campaigns With UX Design Principles
User Experience (UX) matters and the design of your website, the email template you pick and the CTA you choose, all are a part of it. They are going to boost or subdue the effect of your marketing campaigns. Today a lot of companies entrust their marketing chores to advanced UX teams with highly skilled professionals onboard in the hopes of creating websites and mobile marketing campaigns that provide the user with the most personalized and intuitive experience. These experts are expected to have: A thorough understanding of fundamental UX design principles Effective tips and tricks up their sleeve that let them know your customer and identify and prioritize their needs and pain points Understanding of the right ways to…
Posted in: Design Patterns, HTML, HTML5, Testing, Web Design, web development
15Nov, 2018
5 Common Hreflang Mistakes You Might Be Making
Are you thinking about how to add hreflang tags in html? Are you wondering what will happen if you used them on your duplicate content? How do you fit hreflang in SEO? What would it do to your website ranking in the long run? Before you make a mistake while implementing this tag, understand the following: Hreflang Attribute The hreflang attribute is widely referred to as rel=”alternate” hreflang=”x”. It tells the leading search engines (Google) which language you use on a specific page. Based on that the search engine serves relevant results to your users who are searching in that language. Before You Go About Randomly Implementing This Tag All Over Your Web Pages, Understand The Most Common Hreflang Mistakes…
31Oct, 2018
Most Common UX Design Methods and Techniques
User experience (UX) is a key measure of how people respond to your website. This is an aspect which any UI/UX designer must take into account while designing a website. Their UX design strategy should primarily be focused on the following techniques and methods of developing a design which help create an optimal experience for users. Value Proposition It essentially outlines the main characteristics of the product, chalking out a proper picture of how the product functions. Your UX developer will know how it functions as a complete outline of the product’s nature and the important role it plays in enticing the end user. Concept Testing The UX/UI developer draws a rough idea of the product, which is then measured…
Posted in: Fonts, HTML, HTML5, Web Design
17Nov, 2015
Introduction to Jquery Mobile
What Is jQuery Mobile? jQuery mobile is an open-source multi platform UI framework to create mobile apps. jQuery mobile is a cross platform framework basically used for mobile apps development using HTML5, CSS3, jQuery and jQuery UI. This framework is not only easy to use it is very robust, maintainable, and well organized. jQuery Mobile is a framework used to create mobile applications. jQuery Mobile is compatible with all desktop browsers and looks same on all mobile devices (Android, iOS and Windows Phone etc). jQuery Mobile is based on HTML5 & CSS3 to make the structure of the page with small amounts of scripting. Purpose of jQuery Mobile? jQuery Mobile helps you to get quick and good results with less…
Posted in: CSS, Design Patterns, HTML, HTML5, JavaScript, JQuery
19Dec, 2014
HTML5 Local Storage
The Local Storage mechanism is a method through which string key/value pairs can be securely stored and later retrieved for use. The goal of this addition is to provide a comprehensive way through which interactive applications can be built (including advanced abilities, such as being able to work “offline” for extended periods of time). Reasons to choose Local Storage : – Data accessed over the internet can never be as fast as accessing data locally. Data accessed over internet is not secure. HTML5 storage is on client. Persistent Local Storage :- Native client applications use operating system to store data such as preferences or runtime state. Stored in registry, INI files, XML or other places using key/value pairs. Web applications…
