User experience (UX) is a key measure of how people respond to your website. This is an aspect which any UI/UX designer must take into account while designing a website. Their UX design strategy should primarily be focused on the following techniques and methods of developing a design which help create an optimal experience for users.
Value Proposition
It essentially outlines the main characteristics of the product, chalking out a proper picture of how the product functions. Your UX developer will know how it functions as a complete outline of the product’s nature and the important role it plays in enticing the end user.
Concept Testing
The UX/UI developer draws a rough idea of the product, which is then measured against the needs and wants of the targeted users and developed further. Concept testing can be considered as the nascent stage of UX design process.
Audits Of Competitors
It refers to the comparison between competing products, taking into account the features which are common. It is done to get an idea about the workable strategies of your competition.
Group Study Or Cultural Probing
UX and UI design companies conduct studies on focused groups as well to fire up imagination in their designing process. It helps accumulate data based on daily life style patterns, thoughts and values of the end user. Without being invasive, the designer can gain insights into the user’s environment and in turn can unearth fresh opportunities and come up with creative solutions.
Comparative Testing Or A/B Testing
The users are provided with different versions of the same product for testing and a comparative study is drawn to decide which option works best. This helps in finalizing the initial design of the website.
Ease Of Access
The UI UX design company of your choice must ensure that apart from the everyday user, those with special or specific needs are also able to access the website with ease. The design and concept should not feel cluttered and difficult to move across.
SWOT Analysis
This entails examining all the strengths, weaknesses, areas of opportunities and threats and/or faults of the website. This can and will require a sharp eye as this has a major impact on the end user experience.
Heuristic Analysis
It is an analysis of the positives and negatives in a product’s design practices. A skilled UI UX designer would know how to assess and identify the current workability, efficacy and usability of the existing product.
Stakeholders’ Inputs And Insights
The inputs a stakeholder provides to the UX designers / UX developers allow them to view the product from the customers’ view point. These inputs are not necessarily just from the client but can be from superiors, subordinates or colleagues. They can come from within the UI design company or even from outside. They help identify important features and key matrices.
User Input
This is a common user research technique which focuses on understanding the needs and wants of the user. It helps in customizing the final design to the satisfaction of the end user. Thus capturing qualitative information from current users becomes imperative here.
Summing it up in brief, these were just a few methods incorporated by the leading UX designers during the designing and development process to create, evolve and finalize a layout for creating more than just an attractive website that provides much more than just a pleasant experience to the end user. Want to know more about how you can enhance the end user experience? Contact us at https://www.zapbuild.com/contact
