Revolutionary Tips For Mobile App Strategy 24Mar, 2015

Mobile applications are a platform used by everyone to get near to the technical advancements being upgraded uniformly. You use a tablet, mobile phone or any other mobile device, and get all the information you want. This stands as a reason for why mobile apps are so important. These applications have made our lives so easy. Be it grabbing a taxi, ordering of food, booking travel tickets or shopping, everything is now possible with these applications. Just click open and get your work done in minutes.

Mobile apps are a stroke of luck today in every field. No matter what your business is, your mobile app can take you long way towards your goal accomplishment, keeping an effective hold over customers. In today’s world, Finding the product or service online and collecting its details from the web. If you are thinking to take your business online and make an application which user can download, then you have chosen the path to success. This will certainly showcase a staircase for your entrepreneur growth and make a good impression too.

Some of the raging benefits of mobile apps for businesses can be:

  • Cost cutback by influencing the current website investment through increased visits by app holders.
  • This can help with easy database collection and lead generation.
  • It provides a wide ability to send push notifications through the apps with an open rate of 97%.
  • Various discounts and coupons can be offered via app.
  • Apps offer GPS capabilities, QR code options, pod-casts, YouTube channel and voice messages recording capabilities.
  • It can be an add-on or enhancement to an existing feature product.
  • They increase your business visibility online and increase user accessibility.

Some widespread benefits of mobile apps for your customers can be:

  • Mobile apps are convenient, simple, easy to use and efficient enough both for company as well as employees.
  • The ability to be used anywhere and at any place is the main reason for their adoption by many.
  • Get one-touch access to contact information and get notified of special events, launches etc.

Much more can be done as these are just the most known benefits and you can see there are a lot more!! So, now you might be clear about what can be the future of your business with these revolutionary apps. Mobile apps have put a whole new level of analysis than apps on desktop or web. The approaches as “fix it now” or “release it” doesn’t go with mobile platforms.

The reviews for mobile apps prove that the users remember a company’s name more by their defective products and avoid using that in future, than viewing its other well-performing apps. Apps causing troubles in a previous release are not much acceptable by the customers for future use too. To avoid the entry in the list of poor rankings, apps must meet a short list of requirements as:

  • Should be intuitive.
  • Should be free from major bugs.
  • Should not be a resource hog.

Besides this, every time you update your app through submission process, it is significant to push an update of mobile app to users.

Next things that you must consider: What type of App is tested by you?

Before developing, you must know what type of app you need to develop.


Native and Hybrid Apps are installed in an app store, while the Web Apps are one like mobile optimized Web Pages that look like an app.

Native App: These applications are accessible through icons on device’s home screen and can be installed from the relevant application store (as Google Play Store or Apple’s App Store).

Web App: These are not real applications, but are in a way websites that in some ways look and feel like native applications but are not implemented the same way. They are operated on a browser, assessed as on a web page and then navigated to a URL.

Hybrid App: These are part native apps and part web apps. They are often incorrectly known as web apps as they rely on HTML that is rendered in some web browser with the caution that the browser is embedded within the app. This is thus a mobile app that is a native app which uses web technology too.

With over one and a half million apps in Google Store and App Store, mobile app vendors face massive challenge of getting their app live amongst the audiences, get them downloaded on prolonged basis and earn profit from them. With new devices and apps being announced daily, thousands of apps are released on a repeated behavior. It sounds impractical or impossible if you want to get your app tested on every mobile device. There are so many mobile devices available in the market.

Pinning Down Some Moving Parts

When you are developing an app for a business value, then testing is something that needs to be considered seriously. Testing mobiles is however, very different from other platforms. Testers in this phase are at the sympathy of device’s moving parts and fragmentation, which is also of little help sometimes. All moving parts of the device need to be considered when testing the mobile applications. Say, for example:

GUI: GUI counts the basic layout of the mobile device and it should be spontaneous. It should be striking yet easy so that the users can’t take their eyes off from it. It should be simple to use, to avoid any complication at the user end.

Screen Resolution and Aspect Ratio: With advancements sweeping all the counters, screen resolution also gets fragmented along with the devices. Now, testing a mobile app on every screen and device is not possible at all, so just choose the device that you think will make a difference.

Disk Space: Build an app that fits the regular disk space used by an average population. Most of the users carry a device with not more than 16 GB space. For many , app today range from 1 MB to 10 MB, whereas the ratio for mobile games is different. Also, maintain a size that uses less of the user data, as many users will not be interested in downloading an application that consumes most of their Internet data.

Battery: Make sure to do the performance tests. You never know the app developed by you is dependent on more resources of the device and drains the battery quickly. This is the reason why games eat up mobile batteries so fast. So, make sure your app is not a resource hog.

Processing Power: Apps require graphics and processing power to run smoothly. So, how much of these factors your app requires also is a matter of concern. Nevertheless, it is more concerned for games, but don’t ignore it for the other apps as well.

GPS: Think over the GPS feature again. Say, if you are creating an app that requires GPS response in the device, what would happen if any of the device is not functioning properly with GPS?

Fragmentation Of Devices: The biggest problem encountered by the software testers of mobile apps is to check there app functionality on different devices . Since so many devices are available in the market today, so one can test on the devices that are well- liked and used by the target audience.

What does a Software Tester do?
Software Tester takes the computer software program through its rapidity and encounters the glitches that eradicate program’s worth and user’s contentment. The approach of Automated Mobile Testing is footing in interestingly. As the technology is advancing rapidly, it is observed that the mobile app sizes are getting large and fierce and the hardware is continuously getting smaller.

The main purpose of being a tester is quality control i.e. to replicate general user behaviors along with the rare actions that occur infrequently. The main job here lies to find out the flaws in soft program that causes glitch.

Merging different types of testing and applying them to different moving parts, increases your device’s availability in the market with few bugs. A software tester is detail oriented and organized to document the whole process. He spends time and resources to make the application shine among the other outstanding ones in the app/play store.


Posted by: Rohit Beri / In: Mobile App and Tagged ,

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