Low Quality Score – Fight It With Google Ads Script

First let’s understand what quality score actually is. Google uses Quality Score to measure the relevance of your ad. Quality Score is basically a keyword-level metric. It is measured on a scale of 1 to 10. It illustrates how relevant your ad comes across to your user. The important components of Quality Score are: Historical click-through-rate which is also called CTR Keyword relevance particularly to the ad Keyword and ad relevance to the search query put in by the user Landing page quality If you think that low Quality Score keywords are wasting your money, you can make use of Google ad scripts to help you locate them and perform a quick fix. Low Quality Scores are a nuisance for…